Serafina Coffee Roasters traces its roots to the early 1990s, when founder Damian Serafine brought his passion for coffee from New York to the sun-soaked streets of Phoenix, Arizona. Trained as a Master Roaster and certified barista, Damian launched his first coffee cart in 1994 on Central Avenue and Monroe Street—one of the earliest specialty coffee ventures in the Valley, predating even Starbucks' local presence.

By 1995, Serafina had partnered with ARAMARK to open a Coffee & Juice Bar inside the Phoenix Convention Center and Symphony Hall. The following years saw expansion into cultural landmarks like the Herberger Theater, Scottsdale Center for the Arts, and the historic San Carlos Hotel—sparking a quiet revolution in Phoenix's coffee scene.

In 2011, Damian opened ONE COFFEE CO at One N. Central Ave, a full-service coffee bar with on-site roasting. A brief return to New York in 2013 led to the opening of another roastery near the Eastman School of Music in Rochester. But the desert called him back, and in 2016, the Serafine family returned to Phoenix for good and, in 2018, opened Serafina’s flagship roastery and café in the historic Luhrs Tower downtown.

In September 2022, Serafina Coffee Roasters proudly opened its newest location in the Moon Valley neighborhood—bringing its signature small-batch roasts, direct-sourced beans, and community-driven ethos to North Phoenix. With a cozy, light-filled space and the aroma of fresh coffee in the air, Moon Valley quickly became a beloved gathering spot for locals and newcomers alike.

From humble beginnings to multiple locations, Serafina continues to brew with purpose:serving coffee that connects, comforts, and inspires