Why Ethical Coffee Matters

What is Fair Trade COffee?

Fair Trade coffee is coffee that has been certified to meet rigorous standards designed to support sustainable farming practices, ethical labor conditions, and fair pricing for small-scale producers—primarily in developing countries.

The Fair Trade movement helps protect coffee farmers from market volatility by encouraging them to join cooperatives. These coffee co-ops pool resources, share supplies, and negotiate better prices as a group, rather than individually. This collective power enables them to simulate economies of scale and increase their bargaining strength with buyers and processing mills.

A key benefit of Fair Trade certification is price stability. Certified growers receive a guaranteed minimum price—typically at least ten cents per pound above the global commodity rate—even when market prices drop. This financial safety net helps ensure long-term sustainability for farming communities.

In addition to fair pricing, Fair Trade coffee standards promote:

  • Safe working conditions

  • No child labor

  • Environmentally responsible farming

Certification is managed by organizations like Fair Trade USA and Fair Trade International, which audit co-ops to ensure compliance with ethical and environmental standards. These organizations also support producers through marketing initiatives and help connect them with conscious consumers who want to make a difference.

By choosing Fair Trade coffee, you're supporting equitable trade relationships, sustainable agriculture, and better lives for farmers around the world.


a sublime coffee experience.

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Locally Roasted

Hand Blended

Fair Trade

Small Batch

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